Is a positive factor for business. In addition, Guangdong has a large-scale online games has a well-known domestic and foreign enterprises (Tencent, Netease, etc.), can play a leading role in large enterprises.Game as a sunrise industry of the Internet, but also both very entertaining, indeed preferred by many young people as a business. The current situation is that online games .
Is constantly being monitored to strengthen and attention, so before doing marketing online games, player behavior and habits on accurate research is especially necessary. On the other hand, the application of new media, marketing, publicity and promotion to help online games, online games market is one of the key issues. Also, the player group attaches great importance to firm size, .
Because large-scale means of quality assurance. The future, we should see more emphasis on brand building online games business,Q: Multi-Play networks over the years is indeed not easy to do so now, in China, there are many young people are beginning to start the game information, and some people just beginning, some people fail and some of them successful, do .
You think business environment in Guangdong how the game industry like? Games entrepreneurship for young people appropriate?A: Guangdong game industry is now in the development period, Shang Wei mature industry chain, and distribution of domestic online game entirely reasonable, but Guangdong has its natural competitive advantage in vigorous support, strong private capital, human resources, such as the Internet developed, Zhexie .
For now still a sunrise industry in the online games industry is concerned, this statement is still too early. Although the pace slowed down the development of online game market, but compared to last year, there has been recovery in the next few years, the entire online game would be the size of the trend of steady growth, industry still .
Has much room for development.A product made out, the back of a publicity campaign, the burden falls upon the media. But it does not matter, because this is the media\’s strengths. We expect the media to stimulate the growth of online games market will become increasingly important role, while the gaming operators advertising efforts will be significantly strengthened. Another trend .
Is that online game operators will need to install media platform for marketing management for the intelligent network, using the media data as a decision-making tools, access to important market feedback. So, for the gaming operators provide very accurate data, multi-play networks will be the focus of this year\’s work.The future behavior of the players more and more diversified, meaning .
Weird \”multi-play studio\” thick solid \”Crime\”, the face to face interview with the \”masterpiece visit, \”celebrity players interact\” YY-more playing around \”and so on. In addition, heavy multi-play network some time ago launched the \”White Paper on China\’s gaming death file,\” has traveled across oceans, South Korea and the United States was reprinted several media reports website.Although the multi-play network .
Has achieved initial success, but we did think that the current multi-play networks to meet user needs should focus, to concentrate on the development, beginning with the strongest opponents of competitive advantage. We do not hesitate to say that now is a multi-play networks to develop an unprecedented rate, the future will be even more exciting.Q: Some analysts believe that .
China\’s online game market product oversupply, homogenization of serious, leading to market growth slowed to the lowest point in recent years. Then have a voice in question this is the turning point of the online gaming industry, what is your assessment? How do the media game online games stimulate the market growth? Online games marketing approach to how to change?A: .
Is still the focus. Net 2010 will continue to play more with the user groups to strengthen emotional connection and the \”Da Duo play\” philosophy, the focus around the media 2.0 launch terminal, online and events integrated marketing, enhance brand value.Q: iResearch released data showing China\’s Internet market economy, multi-play network player in the viscous media degree is the highest .
In the game, what do you think network to attract players to play more in the essence of what? Over the past five years, the development of multi-play networks are still good, why has not started listing?A: News, Games Zone, Association system, YY voice has been twisted into one strong community, they will attract the user\’s long-term stay, a reluctant .
To leave the \”gentle nest.\” On the other hand, multi-play network spent heavily to set up first-class team also contributed to the content.Especially news channels, the most recent average daily traffic is 130 more high-speed growth. I think this can be attributed to our recently introduced several new sections, such as the new version of \”Figure Show\”, all sorts of .
Data, multi-play network users browse on the effective time of up to 5,232,000 hours, ranking first in the games information website.Q: how to balance the game manufacturers and game media relations? 3.0 times the media to promote the game, the gaming industry for the future will have positive impact on what? Multi-play networks which direction future development?A better balance between .
The demand side from the time of need. Include: the behavior of the user footprint and game habits; accurate market data collection; real demand from the user-driven transition to improve the game\’s values, standards and brand value on. Different ways to meet the needs of different game companies and game media should play in their respective areas of expertise to .
Their strengths.Media 3.0 era, as I said before, has great imagination. Online games industry in driving the development, the more room for unlimited imagination. In my opinion, this will be an opportunity and a challenge to the development of the players will be highly interactive enough to won the one game is enough to destroy a game.The future, user demand .
Of the game media is still in a 1.0 era, more of a push information and tools provided, what you think in the end what is impeding the development of the media? In your view, what is the transformation of the cutting edge of media?A: According to the 25th China Internet Development Statistics Report Internet market data, as of December .
2009, the number of Chinese netizens reached 384 million, ranking first in the world. Such a large user base, will rise to a variety of different needs, but many games still remain Striving for fear of the media chaos of mind, stick to a so-called successful models, such development is bound to be difficult to catch up with the times. .
In short, the idea behind the change restricted the further development of the game media.\”User demand-oriented, people-oriented\” is the key concept metamorphosis. Multi-play network has been driven both by user needs, strategic planning. In short, where users, where our strategy on. This strategy has achieved initial success, the first quarter of 2010, according to iResearch online game industry, the core .
In,\” including looking for games, ask the game, rating games will upgrade the services, is committed to seven-star services.In fact, both the local game company, or foreign game companies, being one of the famous game portal for multi-play networks have spread their ads play an important role. Each of the local gaming company has its advantages, the key is how .
To make proper use of advertising platforms to create greater efficiency. This view, the key area itself is not necessarily the only appropriate way to expand the game to promote audience body, and this is precisely what the network is thought to play more. Therefore, the multi-play networks pay more attention to the new marketing methods, explore new ideas spread. .
Currently, the marketing strategy of multi-play networks still insists that market-oriented, time tracking, adjust, and in interactive marketing and experiential marketing for more unique experiment.As long as reform, they lack the pioneers. Multi-play networks will never give up to play a pioneer role in each, and once played, it will go all out.Q: You recently revealed to the media, most .
Is actually a new edge, to create infinite value, multi-play network in the same duck to water. 2010, to play more networks will speed up \”most of the game\” construction, so as to achieve a full complement of services, the purpose of the gaming industry.Q: What is your network for more play the role of positioning? Multi-play network games considered .
In Guangdong local sites that are not taken into account by such a platform and some local game companies to cooperate? In particular, some local original developers of the game? Is a pioneer of reform it?A: The 1000 individual eyes, there is more than 1000 play.In my view, the current network should do more than play two roles: first, the .
Information guide. Construction of \”History of the strongest games encyclopedia\” concept, based on the upholding of making excellent manuscripts, the depth of topic, and adhere to the performance of flexible line, so that players feel more play network that \”the information directly to the nerve endings force\”; s Second, the pioneer service. 2010, we defined as \”multi-play network service upgrades .
Park in the Internet zone philosophy? Why is the Internet High-tech Zone Industrial Park and further highlight the advantages of industry agglomeration? Any data to prove it?Q: The suspension of favorable policies, geographical location, human resources, industry, environment and other factors, Zhuhai City to absorb the advantages of high-tech companies have been very clear in this multi-play networks will be .
A very good opportunity. Turnover this year is expected to reach 4 times last year.A: At present, the Zhuhai Hi-tech Zone is vigorously promoting the high-tech industry, cultural and creative industries and high-end service industry, the three pillars of the rapid development of network and multi-play positioning after the first set of concepts is: is a national enterprise of our .
Own should be building blocks for the future development of Zhuhai.I understand that the Internet High-tech Zone Industrial Park has attracted a giant network, Kingsoft, letter surplus software, information, and take off more than 300 high-tech companies stationed, the overall size of industry has risen to the forefront new area in Guangdong Province to form a good industry atmosphere. This .
